MediaTek became the largest smartphone chipset vendor with a 31% market share in the third quarter of 2020, when smartphone sales rebounded during the quarter, according to Counterpoint Research.
MediaTek’s strong performance in the $ 100-250 price range and growth in key regions such as China and India helped it become the largest smartphone chipset vendor during the third quarter.
Qualcomm, on the other hand, was the largest 5G chipset vendor in the third quarter of 2020, driving 39% of the 5G phones sold worldwide, Counterpoint said. Meanwhile, sales of 5G smartphones doubled during the quarter, accounting for 17% of all smartphones sold.
“MediaTek’s share of chipsets at Xiaomi has more than tripled since the same period last year,” said Counterpoint research director Dale Gai. “MediaTek can also take advantage of loopholes created by the US ban on Huawei. The affordable MediaTek chip made by TSMC is the first option for many OEMs to quickly fill in the gaps left during Huawei’s absence. “
On the other hand, Qualcomm also posted a strong increase in shares from last year in the high-end segment in the third quarter of 2020, again thanks to Hisilicon supply problems, “continued Gai. “However, Qualcomm is facing competition from MediaTek in the mid-range segment. We are sure that the two of them will continue to compete intensively through aggressive pricing, and mainstream 5G SoC products until 2021. “
Commenting on Qualcomm and MediaTek’s growth strategy, Counterpoint research analyst Ankit Malhotra said, “Qualcomm and MediaTek have transformed their portfolios, and consumer focus has played a key role here. Last year, MediaTek launched a new game-based G series, while the Dimensity chipset has helped bring 5G to an affordable category. The cheapest 5G device in the world, realme V3, is powered by MediaTek. “
“The immediate focus of the chipset vendor is bringing 5G to the masses, which will then unlock potential consumer 5G use cases such as cloud gaming, which in turn will lead to higher demand for higher clock GPUs and more powerful processors. Qualcomm and MediaTek will continue to fight for the top spot, ”said Malhotra.